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Taken together, these empower staff to focus on what really matters, your company mission. Wedia’s Digital Asset Management system protects content storage using cutting-edge security standards. Naturally, this increases the security, organization and searchability of digital assets. What makes Digital Asset Management Essential?ĭAM empowers teams to keep branding materials in order vis a vis a central database. Oftentimes, many of these lost files were considered “important” documents that were core to company operations.On average, 10 thousand distinct files are lost in large companies over their years of operation.The Facts Surrounding DAM for Marketing Teams: Of course, Wedia’s DAM solution allows your team to expand digital content and share with ease. Having copyright claims to these digital assets makes the process of Digital Asset Management more seamless. DAM is really just a company’s one stop shop for content sharing and storage. Creative documents like images, videos, and other media are accessible at your fingertips. It improves communication between different departments, brands and subsidiaries as well as with the service providers involved in projects.ĭAM (Digital Asset Management) is a system which stores, shares, and organizes digital assets in one location. DAM facilitates the creation of more personalized and targeted campaigns that typically require more resources and investment. It enables the sharing and smooth flow of all available resources, which is essential in creating the consistency and relevance that ensures a strong brand image is maintained. Digital Asset Management allows all files to be centralized and shared in a single repository. With the increasing diversity and volume of marketing content, it is crucial to efficiently coordinate the different projects involving marketing content.
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Over the years, Digital Asset Management solutions have been enhanced with numerous functionalities, becoming true collaborative platforms equally adapted to companies in the B2C, B2B or B2B2C sectors. The main objective of a DAM solution is to help a company make the most of the various media files available to it (images, videos, audio recordings, 3D files, 360° images and videos etc.). It plays an essential role in any content marketing strategy. Digital Asset Management (DAM) brings together a set of functionalities that help companies organize, store and share their digital assets.